Vishal Saini and Harmeet Singh of Webstreaks, Derawal Nagar, New Delhi are forthcoming and tell how the BJP had run a negative publicity campaign against Congress and has come up triumphant.
They will mention local issues in our campaign showing the negative side of the incumbent government. Saini claims: “Negative chahiye uske andar … agar wo Congress hai toh BJP ki nikali jayegi (You want negative campaign … if it is Congress then the BJP’s loopholes will be brought into open).”
In other words, social media cuts both sides.
There will be best posts and reviews in your favour, and there would be a separate team for the job. Saini promises to create 10 lakh likes on Netaji’s Facebook page: “Haan teek hai dus lakh ke aas paas tak likes chahiye (Yes … all right if you want about 10 lakh likes).” Negative feedback, if any, would be immediately deleted by Saini’s team. These likes will be generated both manually and using a software. The likes thus created will be a mix of genuine and dummy.
His friend Harmeet Singh explains how they will do negative campaign against Netaji’s opponent: “Ek aur cheez ho sakti hai iss kaam mein ki jaise page hum apni positivity show karne ke liye kar rahe hain na … wahi cheez hum unki negativity show karne ke liye ek alag page banayein … ki jaise matalb … why not choose … why not elect Congress … yahan pe (One more thing can be done … we can create a page to show negativity of that fellow the same as way we are creating a page to show our positivity … I mean, for example, tell them why not choose … why not elect Congress … here).”
Harmeet gives an idea how they can destroy the reputation of our political opponent with the help of a video: “… hum kya kar sakte hain ek teen minute ka sarhe teen minute ka … wo bana liya … ijkse andar uske jitne kaale kaam hain wo likhte rahenge aur usko itne aise ache artistic tareeke se dikhaya ki banda bore bhi nahin ho raha aur dekh bhi raha hai … pehle image aa rahi hai fir text aa raha hai … ye dekho ye isne kiya hai iska saboot ye raha … ye isne kiya hai iska saboot ye raha (… what we can do is we can make a three-minute or three-and-a-half minute long video … in which we will describe all his misdeeds … and this will be depicted in such an artistic way that the visitors will not get bored watching it … the image will show up first, then will follow the text … [telling the watcher] look the fellow has done this and the proof is here).”
This video will be uploaded and promoted through viral marketing, chips in Saini. It is like spreading rumour. An example of this viral marketing, according to Saini, is the recent riots that took place in Muzaffar Nagar of Uttar Pradesh.
Viral marketing against our opponent will be done using a fake ID and assembled laptop. Listen to Saini: “Viral marketing ke liye ek bilkul fake ID … laptop assembled (For viral marketing [we will use] a fake ID … an assembled laptop).” Both the fake ID and the laptop used thus are destroyed after they have served their purpose, without leaving a trace.
I don’t actually see a problem with detailing wrongdoings of election candidates – as long as the wrongs are real and not invented slander. However, the need to use fake IDs and disposable laptops clearly indicates that the videos may not be above board.