<link rel="stylesheet" href="//fonts.googleapis.com/css?family=Open+Sans%3A400italic%2C700italic%2C400%2C700">SBI Mutual Archives « Aam JanataSkip to content

HDFC Bank: Pawn your wife's gold now -- No documents needed!

 9th October, 2016: A lot of HDFC Bank customers are having a bad experience. Some are even having nightmarish experiences... and it's all thanks to the fine art of glibly selling them financial instruments and other stuff they don't need. One friend who wrote to me after reading my recent article about how HDFC Bank routinely abuses it's customer's trust and fiduciary relationship, saying, "Krish, your gripe about HDFC Bank exceeding the limits of fiduciary relationship is absolutely correct. But why pick on HDFC alone? I get similar spam mails from ICICI, Kotak, etc. Upon complaining, I was told to read the last line of these mails and unsubscribe if I did not want to receive such mails."
My reply to his query: "I picked HDFC because I have experience of its activities at first hand. But I also wrote about SBI Mutual and ICICI Bank in that article."
And then my friend wrote: "Here's a promo mail from AXIS Bank."
What we can see is, Axis Bank, while promoting its own credit card business, simultaneously markets multiple third-party brands. Such marketing emails violate Section 8 of the Banking Regulation Act, 1949 (Amended in 2013), which says: "Prohibition of trading... No banking company shall directly or indirectly deal in the buying or selling or bartering of goods... or engage in any trade, or buy, sell or barter goods for others..." Section 6 of the Act lists what kind of businesses banks may engage in. Promoting apparels, malls, superstores etc. is not permissible.
Axis Bank's promotional email is followed by a lengthy disclaimer that threatens you and denies everything. But enough about product sales. Selling insurance products is not a legitimate banking business either, but see this email from HDFC Bank:

The bank's customer feels helpless to click "Unsubscribe" or mark such emails as spam, as they are bundled with emailed accounts statements. Saying no to spam means saying no to email statements.
HDFC Bank branches are sales points for a lot of stuff. They surround you with posters, standees, pamphlets and young relationship managers chasing monthly targets. Ask anyone for your account balance --- and you lay yourself wide open to HDFC's hardsell. Give someone your customer id and you give him access to find out how much money you have in fixed deposits, and when they mature.
HDFC Bank markets Gold Loans as an impulse purchase. "45 minutes, no paperwork" is HDFC Bank's promise. So if you are a market speculator with an itch to invest in some hot scrip, you need a few lakhs to fund this impulse purchase, and you need it now. HDFC Bank says, "Psst, psst. Raid your wife's jewelry cupboard and pawn her gold. WE WON'T ASK YOU ANY QUESTIONS! DO IT NOW.
Or, you are a housewife who has the urge to splurge without consulting her family. To her, HDFC Bank is saying, "Just go ahead, honey, pledge your gold. DON'T THINK, JUST DO IT NOW! Live for the moment!"
Having pawned off their gold, HDFC Bank's customers find that the bank personnel can armtwist or blackmail. Read this complaint from an aggrieved customer in Mumbai: "I the undersigned holding Gold Loan A/c. No. 21114 with your esteemed HDFC Bank, Yogi Nagar Branch for Rs. 130,200/-. Last week I visited your Yogi Nagar Branch for renewal of my Gold Loan. I meet Lady Officer (name unknown) and informed her to renew the same and asked about details for the same. She refused to provide any details and filled one cash deposit slip with account number details and amount and told me to pay Rs.11680/- to the Teller. I paid the same at the Teller and given the Counterslip to that lady. She cross/cutted the account number mentioned on it and given it to me back. The said renewal charges are not accounted to my loan account but deposited in her personal account... She has also not given the Renewal documents for Gold Loan and refused to provide the same."
Since documentation is minimized, so are safeguards against abuse. Relationship managers and other para-banking employees can play mischief. There are sad stories unfolding all over the country in the name of gold loans.
ISSUED IN PUBLIC INTEREST BY
Krishnaraj Rao
9821588114
krish.kkphoto@gmail.com
POSTED IN PUBLIC INTEREST BY
Sulaiman Bhimani
9323642081
sulaimanbhimani11@gmail.com
Note: Next article is about the nightmare of an HDFC Bank customer from whose accout thousands of rupees are being deducted every month against his will through Electronic Clearing System (ECS), thanks to HDFC Bank's ability to toss documentation to the winds. Dekhiye iss dharavahik ki "ugly" kadee 🙂

4

 October, 2016: Imagine you are having a gynaec examination. With his rubber-gloved fingers inside you, the gynaec starts a casual chat about why you should buy his home-grown brand of condoms and intimate products. Creepy? Yeah, well, but that's how HDFC Bank and other private-sector banks work. Actually, HDFC Bank is like if your gynaec collects real-time information about when and with whom you have sex, what kind of sex you are habituated to, exactly when you menstruate, what kind of lingerie and sanitary pads you are currently wearing, etc. and then this gynaec goes and hires a bunch of MBAs and college freshers, calls them "Relationship Managers", lets them hang around his clinic pretending to be gynaecologists themselves till you start feeling comfortable enough to tell them about your intimate problems.

Then your gynaec goes and gives these relationship managers access to your information on their computer screens, with monthly targets for selling you condoms, sanitary pads and other intimate products. They call you and make you feel important by calling you a preferred customer, and giving you a platinum card. So, if your periods are four weeks late, you get a call that goes like: "Good morning, ma'am, I am Nikhil, your personal banker. May I interest you in visiting our abortion clinic? Oh, you don't want to abort? My apologies, madam. May I take this opportunity to gift you an early booking in a maternity home with whom we have a tie-up? We also have a tie-up with Amazon for incredible discounts on maternity gowns and chocolate-flavoured condoms this Diwali. When can I come and meet you to book your orders?"

Bankers are routinely privy to salary details, annual income, etc. that it is their business to know. However, the salesmen and women who hang around your bank have no business to know your financial details. HDFC Bank branches have a bunch of glib young men and women who are very approachable and go out of their way to fill up account-opening forms, etc. for you. Just because they sit inside the bank, you think they are "bankers" and you never hesitate to ask them to access your account on their computers. So these sales people get to know private things such as a huge cash-flow into your accounts when your life insurance policy matures, or you take VRS, or sell your house, or book profits in the share market.

If you are flush with funds, your "personal banker" says, "Sir, can I interest you in our tax planning products to reduce your income-tax and capital-gains tax liability?" Alternatively, if you are struggling to pay credit-card bills, frequently overdrawing your current-account, breaking fixed deposits prematurely, etc., your relationship manager nudges you to take a personal loan or gold loan which he knows you are unlikely to repay in time. Loan disbursal lets him meet his monthly targets and earn commissions, and when you default on repayments, heavy penalties and foreclosure of your gold loan helps the bank reap handsome profits. Predatory lenders used to be called loan sharks and pawn-brokers! How the times have changed!

HDFC Bank is like if your gynaec collects real-time information about when and with whom you have sex, what kind of sex you are habituated to, exactly when you menstruate, what kind of lingerie and sanitary pads you are currently wearing, etc. and then this gynaec goes and hires a bunch of MBAs and college freshers, calls them "Relationship Managers", lets them hang around his clinic pretending to be gynaecologists themselves till you start feeling comfortable enough to tell them about your intimate problems.
Customers are set up for systematic long-term exploitation by HDFC's bankers and non-bankers acting in concert.

Here's a real-life anecdote: An elderly couple walked into an SBI Bank branch to fill up their 15H form, so that TDS would not be deducted on their interest income. A friendly-looking lady sat them down at her desk, filled up their forms for them, and persuaded them to invest Rs 3 lakhs in SBI Mutual within 15 minutes. The only reason that the elderly folks trusted this woman is that they thought she was a full-time bank staffer, whereas she was actually a freelance sales agent! .

Another anecdote: ICICI Bank organized free Aadhar Card camps in the foyers of a residential building in a posh Borivali neighbourhood. While one solitary minion sat in in the foyer taking fingerprints, mugshots, etc., half-a-dozen bank officials hung around persuading the waiting people to open accounts with ICICI Bank, and visited their homes on various pretexts. And they were pushy – it was very difficult to say no to them! Why are banks so keen on opening lots of accounts? Because it "provides customer base for ongoing cross-sell through branches". In other words, every account holder is a potential customer for credit cards, loans, etc.

And now, back to HDFC Bank. Let's look at their online behaviour.
As a customer, I have given my email address to HDFC Bank to enable them to keep me informed of my account balance, etc. Here's an example of an acceptable email from HDFC Bank:
But then HDFC Bank doesn't stop at that. Here's an example of a salesman-like email, which is tolerable only because debit cards are an intrinsic part of modern banking:
But HDFC Bank doesn't stop at selling their own products either, they try selling you other companies' offerings, earning advertisement revenues like a newspaper company. Here's an example:
Surely, advertising Amazon's festival sale is beyond the boundaries of the client-banker relationship. Advertising cannot be considered a part of a bank's regular activities. Is this why we give the bank our email address? Using the bank's customer base as a captive market for selling the products of other companies is abuse of trust and misuse of the client's information!
HDFC Bank earns a large proportion of its revenues from third party product sales, fees and commissions. See this slide from HDFC's investor presentation:

Bottomline: In their mad race for year-on-year growth, retail bankers are crossing over some boundaries of the client-banker relationship. HDFC Bank is abundant in examples of this unwholesome trend.

These may not necessarily be adequate grounds for filing complaints to RBI or the banking ombudsman, or for going to consumer court. But this distasteful behaviour shows a tendency to exploit the customers' ignorance, dependency and blind trust in their banks.

[Please share your experiences. Email or call me.]
ISSUED IN PUBLIC INTEREST BY
Krishnaraj Rao
9821588114
krish.kkphoto@gmail.com


POSTED IN PUBLIC INTEREST BY
Suliman Bhimani
9323642081
sulaimanbhimani11@gmail.com