We've been seeing this phenomenon all through since the 2014 Lok Sabha election that swept the BJP to power in India. Assorted supporters of Modi and BJP backing off warily as individuals or in groups as they realize that the trailer and the film have little in common. And of course there are those like me, who insist that this is one blame that cannot be laid at BJP's feet, because the trailer and the film are exactly the same, except that those "discovering now" have now been removed from the ranks of the protected and added to the ranks of the disenfranchised. And that appears to have made all the difference.
These people come in a few broad categories of regret:
Organizations with an agenda
Every large collective that could be exploited for votes was tapped into by the BJP. From affiliates of its parent RSS to criminal godmen with profits to make or crimes needing impunity. From rights groups to identity struggles and across ideologies. With overt deals for support or subtle manipulation. And one by one they have been waking up to the disaster that this government is. Many business houses are staring at the economy in disbelief today. Surely they will be assessing who they fund next.
One feels pity for the likes of Swabhimani Shetkari Sangathan, who literally blew away five years worth rights for farmers because they were fooled by pretty promises and didn't look to actually verify claims. They have had brutal awakenings with the collapse of the agrarian economy. First the cattle slaughter ban decimating their investments in cattle, then the demonetisation decimating their income and crippling investment into the new crop cycle and finally the GST - which very few understand, but which is severely restricting the MSME. Going from threatening to tie cattle outside BJP offices over the cattle slaughter ban to writing bitter articles about malpractices and raging farmer protests, SSS is basically doomed to a limbo till the next elections and yes, very definitely out of love. Similar scams have played across other collectives of people and this includes RSS organizations like the Bharatiya Mazdoor Sangh, reined in for long from protesting exploitative labour laws, declining jobs and the demonetisation. The RSS has wisely given them permission to protest against the BJP - likely so that they can be told to shut up when it is time for elections again.
Then of course there are the likes of Ram Rahim. Facilitated in every effort to escape accountability to the point of allowing a build up of violent protesters to intimidate the Court from an unfavorable verdict and flown out by helicopter after being convicted! It came as no surprise to anyone that Ram Rahim's sudden departure from remaining apolitical to endorsing BJP openly had come with an understanding of cases against him being dropped. Regardless, with the discovery of 600 skeletons from Dera Saccha Sauda, it is pretty much understood that he will spend the rest of his life in jail or graduate to the Parliament. Needless to say, his supporters are unlikely to vote for the BJP again either.
For profit organizations
With the Congress failing, BJP had made it abundantly clear that you were either with them or against them and those with them would prosper. The likes of Ramdev went on to build empires and gained favorable government actions, land and more - and he isn't going to ditch BJP in a hurry. The rest were dreaming of bonanzas, but are left staring at their own balance sheets as the economy slows and all kinds of dubious gamechangers helicopter in.
And I'll include corporate media here. As the propaganda for the next election starts warming up, several channels that could see nothing but good in the BJP and nothing but evil in the Congress have suddenly returned to journalistic integrity. Hatchet jobs on BJP opponents are off non-BJP channels now. Which should not be understood as the profession finding ethics, but a more likely answer being closer to wallets - the expected bonanza for the corporate media did not materialize, while their journalists were systematically stripped of dignity. Where as recently as last year, journalists thrashed by BJP goons on court premises held silent marches in support of themselves, but the TV screens remained loyal to the autocracy, today the non-BJP media is merrily erupting into criticism of the very same things it was not able to see for the last five years.
Because BJP's considerable ad revenue not withstanding, corporate media is a business and there is no such thing as a business doing well in India these days - unless you're Alibaba. Mobile wallets celebrated a bonanza for a few months and will likely hit a worse situation now as cash returns. The smart ones converted to payments banks. The rest will likely be left scratching their heads wondering what happened like everyone else. Corporate media runs on advertising revenue. Arnab lying without consequence to the public is no longer half as funny as outright hate mongering would have been a short year ago. There is trouble in the cowshed. Media is back to being BJP affiliated media or up for grabs and the twain don't meet right now. And they won't, unless BJP bankrupts its own mouthpieces, or fixes the economy. The ones roped in by their wallets are off seeking their fortune in greener pastures. Both being unlikely, the coming election is likely going to be bipolar with "reality" depending on what channel you are watching.
The economic right wing
If the political right is about majoritarian might being right and under the bus with the rest in the social sphere, the economic "right" (also known as "pro-capitalism") is about prpfits being right and under the bus with the rest. THe two converged smoothly under the BJP govt with the upper caste and upper class providing a hinge that was in common with both for the most part. It is inherently a perspective that lacks egalitarian ethics and was ripe for the plucking when it came to exploiting for votes. Disenfranchisement of ethnic minorities seduced religious supremacists, while deprivation of economically vulnerable gave the pro-profits a high. The mentality is the same - rob the less powerful and distribute among the powerful for instant high of prosperity and power combined with contrast with those lower sinking further. Sadly, it is one thing to disenfranchise the poor and quite another to disenfranchise the profiteers. Honeymoon there was over the minute the economy gods stopped smiling. So people who didn't really see a problem with BJP's extremely disturbing relationship with fascism and made utopian proclamations along the lines of "shaadi ho jayegi to apne aap jimmedar ban jayenge" are now suddenly realizing that communalism is an unacceptable thing after all. Because they can hardly whine about losses to big business when people dying in queues didn't make them blink.
Those who overlooked the sheer number of hate mongers supporting Modi, because it would help bring the "pro-business" to power are now scandalized that the hate mongers voted Modi for hate and not economy. Somehow they hadn't paused to analyze whether the collapse of law and order and decisions by people turning "intellectual" into an insult would help or harm economy. It was one thing to believe that a few dead people and impoverished people-not-like-us were an acceptable price for getting the perfect environment where the free market could ride into the sunset on a swastika. It was quite another thing for the promised free market to not materialize. The GDP was a final slap to their gullibility - for those who still hadn't been repulsed by the economic slaughterhouse that the demonetisation was (many believed it hurt only the poor and not so much the cashless, till corporate profits dropped - people dying in queues was regrettable necessity - economic slowdown was sin). Now they realize the cost. They condemn the damage done to country. Regardless, claimed ethics aside, the bottom line is that they no longer believe the BJP can do anything useful for the economy, or they'd have been fine with a genocide or five too. Today, even Rupa Subramanian of all people admired Rahul Gandhi's speech - of all things. It doesn't get any more "game over, BJP" than that.
These are, quite simply idealistic but lazy fools, who want good things to happen and are content to endorse someone to deliver it without oversight and consider their duty done. They are busy and are quite happy to leave the details to someone who has a good ad. As the propaganda fog wears thin, they are waking up from their zombie like complacency to realize that their ideals that they trusted BJP to enact are not actually being acted on and are all upset in the manner one rants at customer support - when in reality they have been scammed for their votes and influence, not just been provided bad service to.
This class of gullibles also includes various activists who served as useful fools for BJP objectives - sometimes even when they are ideologically opposed to BJP. Feminists, for example were used to bring down credibility of Sheila Dixit government first and then the ethics of the entire left with a series of trials by media of anti-BJP public figures accused of abusing women, anti-Aadhaar activists were used to discredit UPA2 on Aadhaar or Muslim reformers challenging Triple Talak to discredit Islam or the skillful inflaming and use of Tamil nationalist sentiments on Jallikattu to disrupt and control Tamil politics, even as protesters thought they were rejecting BJP. This was basically the skilful magnification of selectively chosen causes to bring down opponents while not caring about those causes in the least. This continues today, because Social Media idealists are a lazy lot, given to exhibitions of ethics more than analysis of social realities and independent conclusions and actions. It is easier to trend a tag provided and be "neutral" by criticizing "even their own" without noticing that there never is a tag for all the rapists in the Parliament - including those defending a convicted Ram Rahim - for example. Useful fools, they are called and in my view, such activists do more harm than good by reducing important struggles to political tools.
It would be ironic that the left or parties that have come up on the basis of activism can't engage activists in protest like the BJP - except it isn't ironic, because BJP is the only party that actually systematically targeted various activists to leverage their influence and use them as fronts instead of making statements as themselves. This is how it was from the start when the Hindutva brigade learned at the lap of the Zionists on how to use rationalists and atheists to discredit Islam - the good old Orkut days. Indian atheists rarely fall for this selective incentive for criticism anymore (Taslima Nasreen and Tarek Fatah are not Indian).
When own tail is on fire
And then there is the sort of BJP supporters who are fine with BJP till they become the victims. In many ways, this already includes the organizations that are backing off and the oracles of the free market, but it also includes several individual cases like Dr. Jwala, who got disenchanted when she accused Tajinder Bagga of harassment and instead of finding support, found herself unfollowed by a Prime Minister who allegedly doesn't unfollow people, while Tajinder Bagga got appointed as spokesperson of the party. It includes the three office bearers of ABVP in JNU who resigned. Now ABVP has been up to a lot of shit in JNU, but it took demands for JNU to be shut down and their own education to be imperilled for them to realize that the BJP stand was wrong. Target minorities, undermine institutions, frame people, violent protests and all is fine. But such a terrible college must not be shut down, because their degree gets into trouble then. Cue ethics.
Now it remains to be seen how BJP makes a play for credibility once more to con people for 2019 and how many of these gullibles fall straight back into their laps once the light and sound show begins.