Ad hominem:You place an argument and instead of responding to that argument, we are called names. I will let you assume what those names have been and how many people have been victims of those. To electoral opponents in Delhi to an economist.
Ad nauseum:How many times have we heard a single or very limited ideas being repeated – like ‘Love jihad’ or ‘us vs them’ or ‘appeasement of past’?
Appeal to authority:How many seemingly unconnected and extremely opposite national icons have been appropriated by this group? Bhagat Singh was a completely left. Ambedkar called Hinduism “a veritable chamber of horrors.” Netaji had nothing to do with RSS. Patel was opposed to RSS. Yet, and that’s where the beauty lies, they are being appropriated.
Appeal to Prejudice:How many loaded and emotive election campaigns have we seen during 2014 and two years after that? Whether it is 15lakh per person to Muslim across the border in Assam to crackers across the border in Bihar, to the latest Kairana, we have come a long way in just appealing to only emotions.
Big Lie:The big lie was economy was absolutely down. Nothing moved. Policy paralysis. Based on the new series (or magic series, if you are one of the critics), in fact the economy didn’t do as bad in numbers published by the finance ministry in final years of UPA. But in meetings after meetings, in interviews after interviews we heard the word “revival” used sparingly and without any inherent meaning. There was no concrete proof provided on what that word meant. There was neither concrete proof provided for the word “in shambles.” And oh, the global economy was blamed. And what did the world see after 2008? A high growth and high demand period? (more on specifics in another post)
Black and white fallacy:Sometime back, I wrote on ‘is and the ought.’ Apart from those, we have been provided with few false choices during these two years. A shining example – “have four kids or else…”
Cherry Picking:Savarkar sympathizers quoting Gandhi, to their own convenience. The irony died multiple times in the past two years.
Classical Conditioning:If you are against this government or its policies, you are termed you know what by you know who. What happened and is happening to the NGOs and the activists in Chatisgarh is beyond comprehension.
Common Man:Remember the photo ops – worshipping parliament, crying in central hall, posing with broom. These appeal to the common folks, just like you and me. And by the way what is wrong with it? Nothing, if they are true and honest and we know now those are not. When you work actively to topple elected government, your empty symbolism is sheer waste.
Cult personality:My favourite. There is nothing wrong in personality but everything wrong with Cult personality. Name a person in India who has used mass (and social) media to have cultivated idealized, heroic and worshipful image? The never-wrong image fuels the followers and in turn feeds the person as well.
Demonizing the enemy:Remember the Hitler and Akbar comparison by a dimwit? Libtards sounding bastards to refer liberals. Presstitute sounding prostitute or press? These are sub-human and at once demonizes all opponents.
Dictat:Indian Prime Ministership is supposed to be first among equals. There has never been a PM apart from Nehru who personified this. However, there was nothing called as Dictat from the last PM. But now, there are Diktats – Yoga Day on Ramzan, Good Governance day on Christmas etc. With short term memory, we forget the burqa diktat in one Jaipur rally of BJP and yea, asking colleges to send pupils to its Mhow rally.
Disinformation:Dadri. JNU and Hyderabad University. Created false records, forged video to convince us of some untruth. This also has extended to conceal truths by censorship. Udta Punjab is a case in point and not the end of it. Kerala – somlia comment. Amit Shah showing a Sri Lanka kid’s pic with the words “God’s own curse”
Euphoria:Circa 2014. Need say more? Or all the NRI meets.
Exaggeration:Modi lied about paying off Gujarat’s debt before and he lied about 15 lakh per person on black money. And I am waiting and so are crores. These are all classic case of exaggeration which are allowed only to poets and if politicians use this licence they have one word for it – LIARS!
Fear, uncertainty and doubt:With demonization and name calling, few sections of society are left in fear. They have to prove everytime that they are innocent and the starting point of any debate is under the assumption that they are guilty.
Flag-waving:After 6 decades of independence we are left with a debate on nationalism and patriotism. Now, we are expected to prove our patriotism first when we debate the idiots and foxes in power. To provoke nationalism is one thing, it can harness good in a society but the flag waving group is certainly not doing for it.
Guilt by association:You are associated with congress, yes you are guilty and anti-national. Well, when they cross the river and come over to BJP, their sins are cleansed by Ganga jal and are reborn. Assam to Uttarakhand to Arunachal we have seen it all.
Half truth:“Despite being Muslim….” That’s how a minister referred to Late APJ Abdul Kalam. He was a Muslim, yes, no denying that but ‘despite’?
Intentional Vagueness:This government is a master in not disclosing facts and trumpeting on motherhood statements. Take for example BJP-PDP alliance. Or for example the Naga accord. What are the specifics? What have we conceded or accepted to? Bharat Mata is worshipped but “afforestation commitment” and “Forests Rights Act” certificate have been removed for miners!
Labelling:Aadarsh Liberals. Libtards. Sicklar. Presstitutes. Barmaid. These are easy, simple, deceptive, meaning less but enchants the crowd. (Bhakt is a praise and cannot be called as pejorative.)
Managing the news:As Arun Shourie said, this government is managing the news and not the economy. What we are given now are recurrent themes – “under threat,” “love jihad,” “illegal migration,” “fastest growing” and acronyms and abbreviations for endless recycled policies and schemes. But actions on those? Never mind.
Minimization:Dadri. It was not a cow. No, wait. It was a cow. So killing is justified. An unjustifiable position is justified. Go online and see comments and feedback on Godhra and the answer is glaring.
Name calling:Should it be elaborated? How many facts based arguments have we seen in the past two years? Every issue is twisted to make it emotionally suitable to a point of view, to an agenda, to a predisposed conclusion. Oh! And don’t forget a former general calling some Dog. Behold, Sickulars!
Oversimplification:Pakistan, China and the like. We have seen and heard solutions to all. We have seen and heard the past government being (rightly) criticized for handling these issues and were offered “56 inch.” But what have we seen? ISI has visited our Air Base, China came in last week, Nepal screwed and no, we love Africans (but only one of our CMs has a reservation about Nigerians). Results? A big big zero.
Rationalization:How many reasons have we been offered for completely indefensible acts?
Scapegoating:Oh yea. Blame it on Nehru. Blame it on Congress. Blame it on Mughal Rule (note: not on British Rule). But I am incapable to providing solutions or answers. All I can do is blame the past. And no, don’t question me on my work. Because, I am a patriot. Also, keeping a one arm distance, the ‘fringes’ are offered as scapegoats whereas they are perfectly in line with the mind-set and ideology of the ruling dispensation.
Stereotyping:NGOs are foreign national plant. Christians are converting beasts. Most of the supporters actually believe this garbage. And no, I need not say anything about their thoughts on Muslims. A quick stroll through whom the PM ‘follows’ in Twitter will give a glimpse of the stereotyping.
Testimonial:In March, 2016, BJP tweeted a purported quote of Mahatma Gandhi praising Savarkar. However, when I tried searching a lot, I couldn’t find a quote.
Third Party technique:Another testimonial came in the form of WikiLeaks which praised Modi as corruption free. Remember? That was also a lie. An organization which is respected and hated worldwide was quoted without any authentication or permission and self-glorified itself.
Unstated Assumption:One follower, a famous one at that said “When pest control is done at homes, cockroaches, insects etc come out. The house gets cleaned up.” What is the implication? Eradication of all who are opposing this government of us? Or even if they oppose what is the written law, so what? The unstated assumption here is that like Hitler used vermin, he had used it and threatened whoever is opposed to whatever this government thinks it as right. So did he propose a ‘final solution’ to the problem?
Virtue words:Truth alone triumphs The world is one single family Non-violence is the topmost Dharma Let good thoughts come from everywhere All spiritual paths are treated equally “Sahana bavathu… let there be no hostility” These were pre-2014 words of Modi’s Idea of India. As recently as last week, we have seen the double message – Vikas from PM and Kairana from the planner. So why are all these necessary? What are these random phrases? These are phrases which define any propaganda machinery. Their methods, techniques and their ways. Its hard to see things in isolation but when you connect the dots, you have it all. Without knowing and without being obvious, what we are seeing and living with is a propaganda machinery at work. We can’t search for a plan, a blueprint. What we are left with are actions on ground, inferences glaring at our face, wanting to take note and stand up and raise our voice. Why was the prose kept very simple? Because someone in the past said that propaganda must be kept simple.
What is Propaganda?The dictionary describes it as “information, especially of biased nature, used to promote a political cause or point of view.”
What will this trend lead to?People who have the power also have the responsibility to do. In our case, we have the power to resist such schemes, manipulations and twisting of facts. If we stand and watch silently, if we think that this has not happened to me so it will never happen to me, I leave you with these wise words of Niemoller. “First they came for the Socialists, and I did not speak out— Because I was not a Socialist. Then they came for the Trade Unionists, and I did not speak out— Because I was not a Trade Unionist. Then they came for the Jews, and I did not speak out— Because I was not a Jew. Then they came for me—and there was no one left to speak for me.” Dissent, debate and disagreement are cornerstones of a vibrant democracy. By using the techniques of propaganda, the ruling party and its affiliated ‘parivar’ are undermining it. Brick by brick, the edifice of our democracy is being eroded in front of our eyes and we are remaining mute spectators. If we think, this will not happen to India, just because this is India, we are either living in fools’ paradise or utterly stupid.
Wake up, its propaganda!Originally published here
Founder at Aam Janata
Vidyut has a keen interest in mass psychology and using it as a lens to understand contemporary politics, social inequality and other dynamics of power within the country. She is also into Linux and internet applications and servers and has sees technology as an important area India lacks security in.
Latest posts by Vidyut (see all)
- Open letter to the Chief Justice of India - April 13, 2019
- Nationwide Protest by NREGA workers #NREGASangharshMorcha - March 2, 2019
- Repression of Activists cannot stop the second Kisan Long March - February 16, 2019