An enterprising Abhishek Kumar shows us cartoons of Prime Minister Manmohan Singh and the slogan on Robert Vadra, posted there on the message board: “Congress ka haath Damaad ke saath (Congress’s hand [symbol] is always with its son-in-law [Vadra]).” We couldn’t resist appreciating the creative genius behind the hard-hitting message and know we are talking to the right man. Kumar will do negative propaganda against the fictitious Netaji’s opponent, but using a different method, saying: “… ek aadmi ko matlab maarne ke kiye ek hi tareeke ka istemaal hahin kiya jaata (… you don’t have to use the same method to kill a man).” Each day they would pick up an achievement of Netaji and share it with their group of one lakh visitors. This way, says Kumar: “Iss tareh se wo ek lakh se kai crore tak pahunchta hai (This way it reaches many crores through the one lakh).” This is how it goes viral. The loopholes of the opposite camp would be exploited in the same manner for negative publicity, but says Kumar: “Lekin ye kis angle se kar rahe hain wo dekhna hai (But we will have to see what angle we have to use).” [Tweet “#OperationBlueVirus China is invading India, leave it, only remember ModiGujarat and 2012 and 2002 …”] Kumar is running a campaign for the BJP on social media, and the job has been subcontracted to his company by a Bangalore-based firm. To show how effectively they are doing a campaign for the BJP on social media, Kumar shows another message posted by his team and reads out for us: “Cheen India mein ghus raha hai wo chhodo bas ModiGujarat aur 2012 ya 2002 yaad rakho … Pakistan ghuspaith kar raha hai humare sainik ke sar kaat liye wo chhodo … ModiGujarat aur 2002 yaad rakho … unees sau chaurasi ka danga theek hai … chara ghotala wo chhodo bas ModiGujarat aur 2002 yaad rakho (China is invading India, leave it, only remember ModiGujarat and 2012 and 2002 … Pakistan is invading us beheading our soldiers on the border, leave it as well, only remember ModiGujarat and 2012 and 2002 … 1984 riots are okay … fodder scam leave that as well … remember only ModiGujarat and 2002 …).” This evocative message, Abhishek claims, has reached millions of Indians: “Lakhon karono tak pahunch gai baat aur dekho yahan daba ke comments (This has reached millions of people … and see the flood of comments).” And this magic is done with a pool of network groups. Kumar claims: “Mere yahan log itni pahunch wale hain (I have people with really good connections).” It means you are doing a negative campaign against Congress Party? Nodding, Kumar replies: “Haan … (Yes).” They will do a negative campaign against Netaji’s opponent in the same manner as they are doing against Congress. [Tweet “#OperationBlueVirus Rahul Gandhi aur … Mittal inki ek purani friend thi .. usko inhone bana liya ki gangrape hua hai …”] Look at the audacity with which he is planning to make a damaging content against Rahul Gandhi to go viral on social media a few days before elections: “Dekha aise hi rape … arre bhaiya sab idhar udhar ghuma fira ke rakhte hain … hum kuch nahin keh rahe hain inse milo … parho toh neeche masala … bata deta hoon aapko (See, this is about a rape … they keep the content ready by twisting it here and there … we are not saying anything on our own … look here … read the spicy stuff below … let me tell you about it).” It involves one Sukanya Devi. He then goes on to explain what the affair was: “Inka jo Rahul Gandhi aur … Mittal inki ek purani friend thi … uska thoda kuch hai … usko inhone bana liya ki gangrape hua hai … usne shayad kuch case bhi kiya tha … wo hi toh hai neeche likha hua ye sab baatein jo hain (This Rahul Gandhi … he had a friend called … Mittal … there was some affair … they have made it out into a gang rape … she had perhaps filed a case also … this is what is written all here below).” This is how he would do negative publicity against anybody by digging out all the muck.